Summary
- Passionate Internet professional with outstanding technical and soft skills and a proven track record of leading teams, creating effective marketing campaigns, and delivering outstanding results. I thrive in ambiguous situations when the pressure is on
- Specialties
- Leadership, strategy, business analysis, branding, targeted marketing, creative development, project and product management, new business development, search engine optimization and marketing (SEO / SEM), operations planning, and process re-engineering
Work Experience
- President / CEO RM Consulting LLC
- May 2008 — Present
- RM Consulting is a full-service management consulting firm specializing in interactive strategy, business analysis, online marketing, web site design and development, project and product management, account management, organizational planning, and process re-engineering
- Director of Product Strategy at Jewelry Television
- March 2008 — December 2008
- Responsible for developing strategies for new product lines. Owned brand development, product features and functionality, budgeting, marketing, and production. Traveled to Hong Kong and mainland China to evaluate production facilities and potential partners
- Director of Marketing at the Shop At Home Network (a division of Jewelry Television)
- October 2006 — March 2008
- Key member of the senior management team of the first-ever television shopping network targeting men (annual revenue >$100 million). Responsible for all facets of marketing strategy development and execution for the network and its website. Managed a team of eight marketing and creative professionals and oversaw an annual budget of $2.5 million
- Director of Channel Operations at WebMD
- March 2000 — October 2006
- During my time at WebMD I had the opportunity to be successful with a number of different projects: I managed the development of numerous multi-million-dollar online mini-sites and marketing programs for strategic partners and sponsors. I was also part of a cross-functional team charged with re-designing WebMD.com where I led a team of eight producers, designers and developers responsible for all aspects of the initiative involving user experience and the development of a new content management system (CMS)
Awards
- 2008 - JTVwatches.com - Internet Retailer Magazine: Best retail website 2008 / 2009; jewelry category
- 2007 - Shop At Home: Merit Award for Circuit City / Shop At Home strategic partnership
- 2005 - WebMD Outstanding Achievement: Company MVP
- 2005 - WebMD Excellence in Motion: Leadership Award
- 2004 - WebMD Sales MVP
Education
- Georgia State University: Robinson College of Business - Atlanta, Georgia
- Master's of Business Administration, emphasis in Marketing and Business Analysis
- Graduated June 2005
- Eastern New Mexico University - Portales, New Mexico
- Bachelor's Degree in Communications
- Graduated December 1998