Travis Bright
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Health assessment tools for patients

My first project at MediMedia's inHealth division: build a new kind of patient tool from scratch.

The problem

inHealth wanted to help patients get more out of their care: understand whether their current treatment was working, and what other options they might have. There was an idea, but no product yet.

What I did

I led the development of the HealthCoach platform with an outside development vendor, PerfectSense Digital (now Brightspot), and a medical logic and clinical team, Expert24. My job was turning the idea into requirements, keeping three teams pointed at the same goal, and getting clinically reviewed tools into patients' hands.

What changed

HealthCoach launched as a line of clinically reviewed health risk assessment tools that helped patients evaluate their current treatment and explore other options. In 2012 it won a Bronze Edison Award for product innovation.

“Long before there was AI there was Better Medicine Health Coaches and later Healthgrades Health Chats.”
Miles De Feyter, Senior Director, Creative Services, Brightspot
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