A syndicated physician search platform
By 2020, Healthgrades' search traffic had topped out. This was my answer.
The problem
In 2020, Healthgrades had one of the best doctor searches around (more than 4 million provider profiles and 10 million reviews), but organic search traffic had plateaued. The company needed new places for people to find it.
What I did
I honed the idea for a white-labeled syndicated search platform and led the team of seven that built it. It packaged Healthgrades' search and monetization tools into something partner websites could run as their own, with SEO value and a monetization for the partner. We launched a visually distinct, contextually unique site for a new partner in under eight weeks, then kept enhancing the platform for five years. The speed came from how it was built: I brought stakeholders, development, and operations together around a reusable framework, so every partner got a custom experience without a custom build.
What changed
The platform powers the physician search portals on Sharecare, Medical News Today, and Findcare. It reached 5M+ monthly visitors at its peak and lifted Healthgrades physician profile traffic and revenue materially.