15 years running a CMS, and building on it
Multiple content systems became one. Then I owned the roadmap, and kept building on it, for 15 years.
The problem
When Healthgrades acquired inHealth in 2010, the combined company was running its content on multiple content management systems. Every new product meant working around them.
What I did
I led the consolidation into a single Unified CMS for the whole company, then led the globally distributed team of developers, product managers, and QA engineers that ran it. One team served four groups (content, ad tech, SEO, and business development), and every one of them had something urgent. So a big part of my job was prioritization: horse-trading what went into each weekly release, what waited, and what didn't get done, and putting those calls in writing. We built a content model that let the business shift monetization based on user behavior without hurting organic search, and we kept launching new products on top of it, from Appointment Guides and a Drug Database to the National Health Index.
What changed
The CMS became the foundation of Healthgrades' national advertising platform. We shipped weekly (45 releases a year in 2017 and 2018), SEO health scores on key content jumped (health guides from 61 to 89, the hospital site from 69 to 94), and in 2018 page load time dropped 30%.
“Together, we've tackled massive initiatives, from complex Brightspot CMS migrations and upgrades to launching innovative products that significantly enhanced Healthgrades' bottom line.”